Names are powerful.
They’re the most identifiable element of your brand and the only one that exists for the entire life of the brand.
Most customers will hear your name before they know anything about your product or service.
Creating the right one is a mix of creativity, meaning, impact, and availability.
The best names require the least advertising. They are advertisements.
Naming is simple. But it’s not easy.
With 330 million domain names currently registered all real dictionary words have long been taken so we must find a useable pseudoword.
A pseudoword is a unit of speech that appears to be an actual word but is in fact not part of the lexicon.
Within linguistics such words must respect the phonotactic restrictions of English (they don’t include consonant clusters and vowel sequences that do not exist) and are easily pronounceable for speakers of the language.